Distillery: Johnnie Walker
Originally known as Walker's Kilmarnock Whisky, the Johnnie Walker brand is a legacy left by John "Johnnie" Walker after he started to sell whisky in his grocer's shop in Ayrshire, Scotland. The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a popular brand. Under John Walker, whisky sales represented eight percent of the firm's income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.[2] In Britain prior to 1860, it was illegal to sell blended whisky.[3][4] During that time John Walker sold a number of whiskies—notably his own Walker's Kilmarnock. In 1865, John's son Alexander produced their first blend, Walker's Old Highland. Alexander Walker introduced the iconic square bottle in 1870. This meant more bottles fitting the same space and resulted in fewer broken bottles. The other identifying characteristic of the Johnnie Walker bottle is the label, which is applied at an angle of 24 degrees and allows text to be made larger and more visible.[5] From 1906 to 1909, John's grandsons George and Alexander II expanded the line and introduced the colour names. In 1908, when James Stevenson was the Managing Director, there was a re-branding of sorts. The whisky was renamed from Walker's Kilmarnock Whiskies to Johnnie Walker Whisky. In addition, the slogan, "Born 1820—Still going Strong!" was created, along with the Striding Man logo, a figure used in their advertisements to this day, created by illustrator Tom Browne, in honour of the founder, and given the same name. Johnnie Walker White was dropped during World War I.[6] In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth https://en.wikipedia.org/wiki/Johnnie_Walker
Items under distillery Johnnie Walker
Johnnie Walker Blue Label Califonia Limited Edition
This limited edition pack of Johnnie Walker Blue Label celebrates the beauty and rarity of the Golden State... More ›
John Walker & Sons King George V Year Of The Rabbit by Angel Chen
Drawn from extremely rare, precious casks, including irreplaceable whiskies from the now silent distillery of... More ›
A mastery of blending to create a bold, new offering. It tempts palates with a revolutionary taste profile... More ›
Johnnie White Walker Game of Thrones
In celebration of the final season of the critically-acclaimed HBO series, Game of Thrones, Johnnie Walker is... More ›
Johnnie Walker Blue Lable Vintage
Where velvety smooth flavors blossom on the tongue. Johnnie Walker Blue Label comes from hand-selecting rare... More ›
Johnnie Walker 'John Walker & Sons CELEBRATORY BLEND LIMITED EDITION SCOTCH WHISKY
This is a limited edition release inspired by our first commercial blend ‘Old Highland Whisky’ the first of... More ›
Johnnie Walker Games of Thrones A Song of Fire
The label for Johnnie Walker A Song of Fire describes it as a blended Scotch whisky inspired by beasts of the... More ›
Johnnie Walker Games of Thrones A Song of Ice
The label for Johnnie Walker A Song of Ice describes it as a blended Scotch whisky inspired by wild dwellers... More ›
Johnnie Walker Gold Label Reserve
It was John Walker who saw the incredible potential of a blended Scotch whisky. A master blender of teas, he... More ›
Kaiyo 8 Years Old Whisky The Ramu Japanese Mizunara Oak Rum Barrel Finish
Indulge in the unique blend of East and West with Kaiyo 8 Year Old The Ramu, a Japanese whiskey aged in... More ›
Johnnie Walker Year Of The Rabbit Limited Edition
The gift of precious depth this Lunar New Year with Johnnie Walker Blue Label Year of the Rabbit limited... More ›
John Walker & Sons XR 21 Years Old
John Walker & Sons XR 21 was created to honor this very special occasion. Inspired by Sir Alexander’s own hand... More ›